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Home > Resources > Ethics & International Affairs Journal > Volume 16.1 (Spring 2002) > Articles |
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NGO Strategies for Promoting Corporate Social Responsibility [Abstract]
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May 2, 2002
This article describes and evaluates the different strategies that have been
employed by international human rights nongovernmental organizations (NGOs) in
attempting to influence the behavior of multinational corporations (MNCs).
Within the NGO world, there is a basic divide on tactics for dealing with
corporations: Engagers try to draw corporations into dialogue in order to
persuade them by means of ethical and prudential arguments to adopt voluntary
codes of conduct, while confronters believe that corporations will act only when
their financial interests are threatened, and therefore take a more adversarial
stance toward them. Confrontational NGOs tend to employ moral stigmatization, or
“naming and shaming,” as their primary tactic, while NGOs that favor engagement
offer dialogue and limited forms of cooperation with willing MNCs.
The article explains the evolving relationship between NGOs and MNCs in
relation to human rights issues and defines eight strategies along the
engagement/confrontation spectrum used by NGOs in their dealings with MNCs. The
potential benefits and risks of various forms of engagement between NGOs and
MNCs are analyzed and it is argued that the dynamic created by NGOs pursuing
these different strategies can be productive in moving some companies to embrace
their social responsibilities. Yet, in order for these changes to be
sustainable, national governments will need to enact enforceable international
legal standards for corporate social accountability.
To read or purchase the full text of this article, click here.
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The Carnegie Council's flagship publication, Ethics & International Affairs is an interdisciplinary resource for scholars, students, and policy analysts concerned with the moral dimensions of global issues. The journal covers global justice, civil society, democratization, international law, intervention, sanctions, and related topics.
SUBSCRIPTIONS
To subscribe to Ethics & International Affairs, or to purchase individual issues and articles, go to Wiley-Blackwell.
RESPONSES
The Editors welcome responses to Features and Essays published in Ethics & International
Affairs. To be considered for publication, responses should be no longer than one
thousand words, including endnotes (which
should be kept to a minimum). Responses
are not peer-reviewed, and are published at
the Editors' discretion. All responses are
subject to editing for length and style. In the
event of any questions or substantive editing,
the response will be returned to the author
for final approval prior to publication.
Responses are published online, alongside
the article they address.
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