Carnegie Council Logo
 
SEARCH:  
   PEOPLE    TOPICS
PROGRAMS EDUCATION CALENDAR RESOURCES SUPPORT ABOUT
Print Page Mail Page
 
Resources
  Transcripts
  Audio
  Audio RSS (Podcast)
  What is a Podcast?
  Video
  Ethics & International Affairs Journal
  Carnegie Ethics Online
  Articles, Papers, and Reports
  Other Publications
  For Educators and Students
  Global Ethics Corner (Multimedia)
  Resource Picks
  RSS
 
 
Carnegie Council Podcast
Carnegie Council RSS
Twitter Follow us on Twitter


eNewsletter Signup
Please enter your email address to subscribe to the Carnegie Council email newsletter.
 
 
 
Most Emailed Pages
1. The Stolen Generation: Aboriginal Children In Australia
2. eNewsletter Signup
3. The Global War on Terror: A Narrative in Need of a Rewrite [Full Text]
4. Staff Writer
5. Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa
 
   
     
 

Branded! How the Certification Revolution is Transforming Global Corporations
Michael E. Conroy

 
     
  November 28, 2007

Get the Flash Player to see this player.

Having trouble with audio or video playback? Click here


Michael Conroy discusses his new book Branded! about how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues. Rising demand for ethically certified products shows that civil society can use the vulnerability of brand value as leverage to create a new international ethic for corporate behavior.

Download the accompanying PowerPoint Presentation.

 
 

Please Note

To search our resources by topic, keyword, author, country etc., click on TOPICS at the top of this page.

YouTubeHighlights from Carnegie Council events are now available on our YouTube channel.

Carnegie Council Merchandise

Carnegie Council Merchandise

Support the Council! Visit the Carnegie Council store at CaféPress.com and shop for Council-branded merchandise (external site).

Related

Program
Global Policy Innovations
 
Biography
Michael E. Conroy
 
Keyword
Corporations
 
Topics
Business
Ethics
 
 
 

Features

Policy Innovations Online Magazine
Policy Innovations Online Magazine
  The central address for a fairer globalization.
> More
Global Ethics Corner Videos
Global Ethics Corner
  Weekly 90-second videos on newsworthy ethical issues.
> More
Ethics & International Affairs
Ethics & International Affairs
  Go to the Journal for articles on ethics and foreign policy.
> More