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Branded! How the Certification Revolution is Transforming Global Corporations
Michael E. Conroy

 
     
  November 28, 2007

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Michael Conroy discusses his new book Branded! about how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues. Rising demand for ethically certified products shows that civil society can use the vulnerability of brand value as leverage to create a new international ethic for corporate behavior.

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Global Policy Innovations
 
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Michael E. Conroy
 
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Corporations
 
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