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Home > Resources > Audio |
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Branded! How the Certification Revolution is Transforming Global Corporations
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November 28, 2007
Having trouble with audio or video playback? Click here
Michael Conroy discusses his new book Branded! about
how certification systems, market campaigns, and champions within corporations
are driving a major shift in global corporate accountability on social and
environmental issues. Rising demand for ethically certified products shows that
civil society can use the vulnerability of brand value as leverage to create a
new international ethic for corporate behavior.
Download the accompanying PowerPoint Presentation.
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