Description:
Author Michael Conroy will discuss
Branded!, his new book on certification schemes and their effect on global corporations.
Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions:
- Why are retail giants paying premiums for ethically-produced products and not overcharging their customers?
- How have NGOs gained such power and credibility?
- What are the challenges of these new modes of corporate accountability for both NGOs and corporations?
- What are the unexpected opportunities for newly accountable corporations?
THIS POLICY INNOVATIONS EVENT IS FREE OF CHARGE.
SEATING IS
LIMITED. PLEASE RVSP TO dcandy@cceia.org
THANK
YOU.
Fees for all Public Affairs Programs:
Non-members: $25 per event
Free admission for subscribers. Seating is limited and advance reservations are required. To purchase a subscription, go to Membership.
Morning Public Affairs Programs
Continental breakfast served at 8:00 AM. Presentations begin at 8:15 AM, followed by a question-and-answer session from 8:45 to 9:15 AM.
Evening Public Affairs Programs
Presentations begin at 5:30 PM, followed by a question-and-answer session at 6:00 PM and a reception from 6:30 to 7:00 PM.
